Digital & Performance Marketing measured against revenue, not clicks
We plan, run and report Google Ads, Meta Ads, SEO, WhatsApp and email programmes for hospitals, clinics, salons, saree and apparel brands, real estate developers, D2C brands and B2B companies. Every campaign is tied to server-side conversion tracking and your CRM, so budgets move toward the channels that produce paying customers.
- Ad accounts, pixels and data stay in your name
- Weekly performance call, monthly board-ready report
Capture demand
Google Search, Performance Max, Shopping, local SEO · Bottom funnel
Create demand
Meta Advantage+, YouTube, Demand Gen, creators · Top funnel
Convert & qualify
Landing pages, lead forms, AI chatbot, WhatsApp flows · Mid funnel
Retain & resell
Email automation, WhatsApp broadcasts, remarketing · Post purchase
- Reported on CAC, ROAS, MER and lead-to-sale rate
Search, paid social, marketplace, retention and analytics under one accountable team
Pick a single channel or combine them into a full-funnel programme. Each service below lists what we actually deliver and the platforms we work in.
Technical SEO & Core Web Vitals
Fixes the crawl, index and speed problems that stop good pages from ranking, starting with a full site crawl and Search Console coverage review.
- Indexation, canonical and redirect clean-up
- LCP, INP and CLS fixes on WordPress and custom stacks
- Schema markup: Organization, Service, Product, FAQ, MedicalClinic
Local SEO & Google Business Profile
Puts clinics, salons, showrooms and multi-branch businesses into the Google Maps local pack for “near me” and city-level searches.
- GBP categories, services, products and weekly posts
- Consistent NAP citations on Justdial, Practo, Sulekha
- Location landing pages for every branch
Content Strategy & Topical Authority
Keyword research grouped by search intent, then built into topic clusters so your site becomes the reference source for its niche.
- Topic cluster map with internal-link plan
- E-E-A-T signals: author bios, reviewer credits, sources
- Refresh schedule for decaying pages
AI Search & Answer Engine Optimisation
Improves how your brand is cited in Google AI Overviews, ChatGPT search, Gemini and Perplexity answers.
- Entity consistency across site, GBP, Wikidata and directories
- Question-led sections written as citable answers
- Brand mention tracking across AI assistants
E-commerce & Marketplace SEO
Category and product page optimisation for WooCommerce and Shopify stores, plus listing optimisation on Amazon and Flipkart.
- Faceted navigation and duplicate-URL control
- Product schema with price, stock and reviews
- Marketplace titles, bullets, A+ content and backend keywords
Google Ads: Search & Performance Max
Search campaigns built on keyword themes and tight negative lists, with Performance Max used where the conversion data can support it.
- Value-based bidding with tROAS and tCPA targets
- PMax asset groups with audience signals and brand exclusions
- Search-term mining and weekly negative keyword updates
Google Shopping & Merchant Center Feeds
Product feed engineering so the right products show for the right queries at a margin that makes sense.
- Title and attribute optimisation via supplemental feeds
- Custom labels by margin, best-seller and stock level
- Disapproval and policy issue resolution
Meta Ads: Facebook & Instagram
Prospecting and retargeting on Meta with a structured creative testing matrix, so winning hooks and formats are found in weeks, not quarters.
- Advantage+ Shopping and lead campaigns
- Instant Forms synced to your CRM in real time
- Conversions API with event deduplication
YouTube & Demand Gen Campaigns
Video and visual campaigns that build demand among audiences who have not searched for you yet, measured by lift in branded search.
- Skippable in-stream, Shorts and Discover placements
- Custom segments from competitor URLs and search terms
- Script and storyboard support for 6s, 15s and 30s cuts
LinkedIn Ads & Account-Based Marketing
B2B campaigns aimed at named accounts and job functions, for IT services, SaaS, manufacturing and professional firms.
- Matched Audiences from target-account lists
- Lead Gen Forms and Thought Leader Ads
- Retargeting by pipeline stage from CRM
App Install & App Engagement Campaigns
User acquisition for Android and iOS apps, optimised for in-app events such as sign-up, booking or first purchase.
- Google App Campaigns and Meta app ads
- MMP set-up with Firebase, AppsFlyer or Adjust
- App Store and Play Store listing optimisation (ASO)
Amazon, Flipkart & Quick-Commerce Ads
Retail media management for brands selling on marketplaces, run on ACoS for campaigns and TACoS for overall business health.
- Sponsored Products, Brands and Display
- Flipkart Ads and Blinkit / Zepto brand ads
- Dayparting and keyword harvesting from auto campaigns
Social Media Management & Creative
Monthly content calendars for Instagram, Facebook, LinkedIn and YouTube, produced with ad re-use in mind.
- Reels and Shorts scripting, shoot and edit
- Static and carousel design in your brand system
- Comment and DM moderation with response SLAs
Influencer & Creator Marketing
Micro and mid-tier creator campaigns in regional languages and city markets, with content licensed for paid use.
- Creator shortlists vetted for audience quality
- Partnership ads (whitelisting) and usage rights
- Tracked links and codes per creator
Online Reputation Management
Steady review generation and fast, policy-safe responses on the platforms your customers check before they call.
- Post-visit review requests by SMS and WhatsApp
- Monitoring on Google, Practo, Justdial and Glassdoor
- Branded search result clean-up
WhatsApp Business API Marketing
Click-to-WhatsApp ads, approved broadcast templates and automated flows that book appointments and recover abandoned carts.
- Template approval and opt-in management
- AI chatbot for lead qualification and FAQs
- Catalogue, payments and CRM hand-off
Email, SMS & Marketing Automation
Lifecycle journeys that turn one-time buyers and enquiries into repeat customers, set up so messages reach the inbox.
- Welcome, nurture, win-back and post-purchase flows
- SPF, DKIM and DMARC deliverability set-up
- TRAI DLT registration for transactional and promotional SMS
Conversion Rate Optimisation & Landing Pages
Landing pages designed and coded by our in-house developers, then improved through session recordings and controlled A/B tests.
- Heatmap and recording analysis with Microsoft Clarity
- Form friction reduction and trust placement
- Sub-2.5s LCP landing page builds
From audit to scale in five working stages
Tracking is fixed before any budget is increased. Scaling decisions are made on verified conversions from your CRM.
Audit & tracking repair
Ad account, analytics and site audit. Broken pixels, duplicate conversions and missing events are fixed first.
Strategy & media plan
Unit economics, target CAC and ROAS, channel mix, audience map and a 90-day test roadmap signed off with you.
Build & launch
Campaign structures, creatives, landing pages, lead routing and CRM sync go live together.
Test & optimise
Weekly creative, audience and bid tests with documented hypotheses. Losing variants are paused on data, not opinion.
Report & scale
Revenue-level reporting and a budget recommendation: where to add, where to cut and why.
The numbers we report and how they are defined
Platform dashboards each claim credit for the same sale. We report blended numbers from your own analytics and CRM, with platform data used for in-channel optimisation only.
CAC
Total marketing spend, including fees, divided by new paying customers in the period.
ROAS
Revenue attributed to a campaign divided by that campaign’s media spend. Used inside each channel.
MER
Total revenue divided by total ad spend across all channels. The top-line health check.
CPL → CPS
Lead cost tracked through CRM stages to the cost of each closed sale or booked appointment.
LTV : CAC
Gross margin from a customer cohort over 6 or 12 months against what it cost to acquire them.
Organic share
Revenue from SEO, direct and referral traffic as a share of total, tracked monthly to reduce dependence on ads.
Marketing playbooks by industry
Each sector has its own ad policies, buying cycle and conversion point. These are the ones we plan for most often.
Hospitals, clinics & diagnostics
Google healthcare ad policy compliance, doctor-level local SEO, OPD appointment tracking and Practo review management. Integrates with our Hospital Management Suite.
Salons, spas & wellness
Map pack visibility per branch, Instagram Reels, WhatsApp booking flows and rebooking reminders linked to the Salon & SPA Suite.
Sarees & apparel
Banarasi and handloom saree catalogues on Google Shopping and Instagram, festive and wedding-season campaigns, WhatsApp catalogue selling and marketplace ads on Amazon, Flipkart and Myntra.
Real estate & construction
Project-level campaigns with RERA details in ads, site-visit tracking, lead scoring and NRI targeting.
D2C & e-commerce
Shopping feeds, Advantage+ campaigns, marketplace ads, COD-to-prepaid nudges and repeat-purchase email flows.
B2B, SaaS & manufacturing
LinkedIn ABM, long-cycle attribution, gated content and export-market SEO for buyers in the US, UK, UAE and Europe.
A marketing team backed by software engineers
Most agencies stop at the ad account. Because we also build ERP systems, mobile apps and AI chatbots, we can fix the website, integrate the CRM and automate follow-up without handing you to another vendor.
You own everything
Ad accounts, Business Manager, GA4 property, pixels and creatives are created in your name. We work with admin access you can revoke.
In-house development
Landing pages, tracking scripts and CRM or ERP integrations are built by our own developers in Varanasi.
AI-assisted lead handling
Chatbots on your site and WhatsApp qualify leads around the clock and pass hot enquiries to your sales team.
Transparent billing
Media spend is paid directly to Google, Meta or LinkedIn from your card. Our fee is billed separately with GST invoices.
Shared as a live dashboard plus a PDF summary
- Spend, revenue, CAC and MER against targets
- Lead funnel by CRM stage and by source
- Tests run, results and what was changed
- Keyword rankings and organic traffic by page group
- Creative performance with screenshots
- Next month's budget and test plan
- Google Business Profile calls, direction requests and reviews
- WhatsApp and email flow revenue, opt-ins and unsubscribes
Weekly
30-minute call on spend, leads and live tests
Monthly
Written report and budget recommendation
Quarterly
Strategy review against CAC and revenue targets
Choose how you want to work with us
Fees are quoted after the audit, based on channels, ad spend and content volume. No lock-in beyond the first 90-day cycle.
Growth Audit
Ad accounts, tracking, SEO and funnel review with a prioritised fix list.
- Account and analytics audit
- Competitor ad and keyword gap
- 90-day action plan
Performance Media
Google, Meta, LinkedIn or marketplace ads managed against CAC or ROAS targets.
- Campaign build and management
- Creative testing each month
- Weekly call and live dashboard
SEO & Content
Technical fixes, content production and local SEO for compounding organic traffic.
- Monthly technical sprint
- Agreed number of articles and pages
- GBP management and reviews
Full-Funnel Growth
Paid, SEO, retention and analytics run as one programme with a single growth lead.
- All channels and landing pages
- WhatsApp and email automation
- CRM-linked revenue reporting
Digital marketing questions we are asked most
Something not covered here? Call +91 91150 89470 or email info@epaits.com.
What is the difference between digital marketing and performance marketing?
Digital marketing covers every online channel, including SEO, social media and content. Performance marketing is the paid part of that mix where spend is judged by measurable outcomes such as leads, sales or app installs. We run both, and report them together so you can see how organic and paid work affect each other.
What monthly ad budget do we need to start?
For local businesses in one city, Google Search campaigns can start around ₹30,000 to ₹50,000 a month in media spend. Meta and multi-city campaigns usually need more to exit the learning phase. We recommend a budget during the audit based on your cost per sale and sales capacity.
How soon will we see results?
Paid search usually produces leads within the first two weeks of launch, with cost per lead stabilising over 6 to 8 weeks of testing. SEO typically shows movement in rankings in 3 to 4 months and meaningful traffic growth in 6 to 12 months, depending on competition and the site’s starting condition.
Do you guarantee first-page rankings or a fixed ROAS?
No. Google does not allow anyone to guarantee rankings, and ROAS depends on your pricing, margins and sales process. We commit to agreed activities, transparent reporting and targets set together after the audit.
Who owns the ad accounts and data?
You do. We create or use accounts registered to your business and request partner or admin access. If you stop working with us, the accounts, audiences, pixels and reports stay with you.
Can you connect campaigns to our CRM or ERP?
Yes. We integrate lead forms and conversion data with Zoho, HubSpot, Salesforce, LeadSquared and custom CRMs, as well as EPA’s own Hospital, Salon and Billing ERP suites, so closed sales can be sent back to Google and Meta as offline conversions.
Do you work with businesses outside Varanasi and outside India?
Yes. Our team is based in Varanasi, Uttar Pradesh, and we manage campaigns for clients across India and in the US, UK, UAE and Australia. Calls and reporting run on your time zone.
Is there a minimum contract period?
Retainers start with a 90-day cycle, which is the minimum time needed to test and optimise properly. After that, engagements continue month to month with 30 days’ notice.
Services that work alongside your marketing
Find out where your marketing budget is leaking
Share your website and current channels. Within 5 working days we send a written audit covering tracking gaps, wasted spend, SEO blockers and the first three changes we would make.
- Ad account and GA4 review
- Competitor ad and keyword gap
- NDA available on request
Request your audit
We reply within one working day.