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WhatsApp Business API · Campaigns · Chatbots · Catalogues · CRM
EPA IT Solutions — Varanasi, India

WhatsApp Marketing & Automation for sales, service and repeat orders

We set up the official WhatsApp Business Platform for your brand, then run opt-in broadcast campaigns, automated journeys and chatbots on it. Order updates, payment reminders, catalogues and support replies connect to your CRM, ERP and online store, so your team handles fewer repetitive chats.

WhatsApp set-up
What runs behind a business WhatsApp number
API + Flows + CRM

Business API number

Verified profile, display name and message templates · Account

Campaigns

Segmented broadcasts, offers and back-in-stock alerts · Marketing

Chatbot & journeys

Menus, FAQs, lead capture and human handover · Automation

Integrations

CRM, ERP, Shopify, WooCommerce and payment links · Connected

WhatsApp marketing & automation services

Everything needed to sell, support and send updates on WhatsApp

Start with API set-up and one campaign, or move your whole customer communication to WhatsApp. Each service lists what we deliver and the tools we use.

Set-up & compliance

WhatsApp Business API Set-up

Official WhatsApp Business Platform onboarding through Meta Cloud API or an approved provider, with your number and brand profile.

Meta Cloud API · Business Manager
Set-up & compliance

Verified Profile & Account Health

Keeps your number in good standing so messages are delivered and sending limits can increase.

WhatsApp Manager · Meta Verified
Set-up & compliance

Message Template Design & Approval

Marketing, utility and authentication templates written to pass Meta review and get read.

WhatsApp Manager · Template Library
Set-up & compliance

Opt-in Collection & Contact Hygiene

Builds a consented contact list from your website, store, ads and QR codes, with easy opt-out.

wa.me links · QR · Web forms
Campaigns

Broadcast Campaigns & Offers

Segmented campaigns for launches, sales, festive offers and events, sent at a pace that protects your quality rating.

Meta Cloud API · Interakt · WATI
Campaigns

Click-to-WhatsApp Ads

Facebook and Instagram ads that open a WhatsApp chat, with an automated first reply that qualifies the lead.

Meta Ads Manager · Conversions API
Campaigns

WhatsApp Catalogues & Shopping

Your products inside WhatsApp, so customers browse, add to cart and send an order without leaving the chat.

Commerce Manager · Shopify · WooCommerce
Campaigns

Drip Sequences & Re-engagement

Timed message sequences for onboarding, repeat purchase reminders and win-back of inactive customers.

n8n · Zapier · CRM workflows
Automation

WhatsApp Chatbots & Menus

Rule-based menus or AI assistants that answer common questions, capture leads and hand over to staff when needed.

Meta Cloud API · OpenAI · Dialogflow
Automation

WhatsApp Flows & In-chat Forms

Multi-screen forms inside WhatsApp for bookings, lead forms, feedback and applications.

WhatsApp Flows · Flow Builder
Automation

Order, Delivery & Payment Notifications

Automatic utility messages for confirmations, shipping, invoices and payment due dates.

Shiprocket · Razorpay · Tally
Automation

Abandoned Cart & COD Confirmation

Recovers unfinished checkouts and confirms cash-on-delivery orders before they are shipped.

Shopify · WooCommerce · Webhooks
Team inbox

Shared Team Inbox & Live Chat

One WhatsApp number used by your whole sales and support team, with chats assigned and tracked.

WATI · Interakt · Chatwoot
Team inbox

CRM, ERP & E-commerce Integration

Connects WhatsApp to the systems your team already uses, so every chat, lead and order is recorded.

REST · Webhooks · Zapier
Industry journeys

Appointment & Booking Automation

Booking, confirmation, reminder and rescheduling messages for clinics, salons and service businesses.

EPA HMS · Salon & SPA Suite
Industry journeys

Dealer, Distributor & B2B Ordering

Lets retailers and dealers see schemes, place repeat orders and check outstanding balances on WhatsApp.

Tally · EPA ERP · Catalogues
Reporting & growth

Campaign Analytics & Revenue Reporting

Shows which campaigns and journeys produce replies, orders and revenue, not just messages sent.

GA4 · Looker Studio · CRM
Reporting & growth

Managed WhatsApp Marketing

A team that plans, writes, sends and reports on your WhatsApp campaigns every month.

Meta Cloud API · Canva · GA4
How we work

From first number to running campaigns in five stages

You approve the message plan and templates before anything is sent to customers.

01
Week 1

Audit & planning

Current WhatsApp use, contact lists, customer journeys and the systems WhatsApp must connect to.

02
Week 1–2

API & account set-up

Business verification, number registration, profile, provider choice and team access.

03
Week 2–3

Templates & journeys

Message templates submitted for approval, chatbot menus, Flows and automated journeys built.

04
Week 3–5

Integration & testing

CRM, ERP and store connections tested with real orders, payments and hand-over to staff.

05
Launch + ongoing

Campaigns & optimisation

Campaign calendar, A/B tests, quality monitoring and a monthly performance report.

Message types

Which WhatsApp messages suit which job

Meta charges and reviews messages by category. We plan each journey around the right type so costs stay predictable and templates get approved.

Marketing

Offers, launches and re-engagement

Promotional templates sent to opted-in customers, such as sale announcements, new collections and win-back offers.

Utility

Order and account updates

Transactional templates linked to something the customer did, such as order confirmations, delivery updates and invoices.

Authentication

One-time passwords

OTP templates for login, account verification and payment confirmation.

Service

Replies to customers

Free-form replies within 24 hours of a customer message, handled by staff or a chatbot.

Catalogue

Products inside the chat

Single and multi-product messages that let customers browse and order without leaving WhatsApp.

Flows

Forms inside the chat

Multi-screen forms for bookings, lead capture and feedback, submitted straight to your CRM.

Industries

WhatsApp marketing by industry

Each sector uses WhatsApp differently. These are the journeys we build most often.

Sarees & apparel

New-collection broadcasts with photos and videos, catalogues for retail and wholesale buyers, and order booking in the chat.

Hospitals, clinics & diagnostics

Appointment booking and reminders, lab report delivery and follow-up messages, linked to our Hospital Management Suite.

Salons, spas & wellness

Booking, reminders, membership renewals and birthday offers, connected to the Salon & SPA Suite.

D2C & online stores

Abandoned cart recovery, COD confirmation, shipping updates and repeat-purchase campaigns.

FMCG & distribution

Scheme broadcasts to retailers, dealer ordering, outstanding balance reminders and payment links.

Education & coaching

Admission enquiries, counselling bookings, fee reminders and class updates for students and parents.

Why EPA IT Solutions

WhatsApp connected to how your business actually runs

A WhatsApp tool on its own only sends messages. Because we also build ERP, billing, e-commerce and chatbot software, we connect WhatsApp to your orders, customers and payments so messages are triggered by real events and replies are recorded.

Accounts in your name

The Meta Business account, WhatsApp number and provider account are registered to your business.

Policy-safe sending

Opt-in, template categories and send pacing planned to protect your quality rating and avoid blocks.

Hindi and English messaging

Templates, chatbot replies and Flows written in the languages your customers use.

One team end to end

The same team sets up, integrates, writes campaigns and reports on results.

What every WhatsApp set-up includes

Handed over at launch

Every campaign

Delivery, read and click report

Monthly

Revenue, quality and list growth review

Quarterly

Journey and template refresh

Engagement models

Choose how you want to work with us

Services are quoted after the audit. Meta’s per-message charges and any provider subscription are shown separately.

One-time · 1–2 weeks

WhatsApp API Set-up

Business verification, number registration, profile and first approved templates.

Fixed scope

Automation Build

Chatbot, Flows and integrations built and tested with your systems.

Monthly plan

Managed Campaigns

A monthly calendar of WhatsApp campaigns written, sent and reported by our team.

Monthly retainer

WhatsApp Growth Team

Strategy, campaigns, automation and ads managed together with your sales team.

FAQ

WhatsApp marketing questions we are asked most

Something not covered here? Call +91 91150 89470 or email info@epaits.com.

The free WhatsApp Business app suits one or two people replying from a phone. The WhatsApp Business Platform (API) lets you send approved campaigns to large opted-in lists, use chatbots and Flows, connect CRM and store systems and give many staff access to one number.

Yes. A number already on the WhatsApp Business app can be moved to the API. Chat history on the phone is not transferred, so we plan the migration and back up chats first.

Meta charges per delivered template message, with different rates for marketing, utility and authentication messages. Replies to customers within the customer service window are free. Our set-up and management fees are quoted separately after the audit.

Numbers are restricted when many recipients block or report messages. We send only to opted-in contacts, segment lists, pace campaigns and watch your quality rating so problems are fixed early.

Meta now offers verification through Meta Verified for business, which depends on business verification and eligibility. We prepare the documents and apply for you, but approval is decided by Meta.

Yes. We connect WhatsApp to Shopify, WooCommerce, Magento, Zoho, HubSpot, Tally and EPA ERP suites so order updates, invoices, reminders and leads flow automatically.

Customers can pay through UPI or payment gateway links sent in the chat, such as Razorpay or PayU. Payment status is updated back to your order system.

Once business verification and templates are approved, most businesses send their first campaign within two to three weeks. Integrations and chatbots may take longer depending on your systems.

Free WhatsApp consultation

Get a WhatsApp plan for your business

Tell us how you use WhatsApp today and what you want it to do. Within 3 working days we send a set-up checklist, message plan, integration list and estimate.

Request your WhatsApp consultation

We reply within one working day.

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